SEO Gets You Indexed. AEO Gets You Cited in AI Answers.
Traditional SEO builds your crawlability and organic ranking. Answer Engine Optimisation (AEO) layers machine clarity on top so AI search engines can extract, verify, and cite your business. Get found in organic search. Get chosen in AI answers. Clear scope. Flat rates. No lock-in contracts.
Explore step-by-step technical procedures on our AEO Procedures page or review focused micro-sprints.
The Two Layers of Modern Search
You do not have to choose between traditional SEO and Answer Engine Optimisation. They solve two different parts of the same customer journey.
Ensures your website is fast, technically sound, crawlable, and authoritative in organic search results. Without solid SEO foundations, search crawlers and AI models cannot reliably find or index your pages.
Restructures your visible content and schema markup into self-contained answer blocks and explicit entity relationships. This makes it effortless for generative search models to quote your pricing, verify your credentials, and recommend your services.
What This Means for Your Website
Here is how layering AEO on top of strong SEO transforms your actual pages.
Service Pages
SEO Foundation: Targets high-intent keywords, meta tags, and backlinks.
What AEO Adds: Atomic Q&A units, explicit deliverables, and connected Service schema.
Visible Live Change: Clear pricing tables, exact inclusions, and self-contained answer summaries that AI engines quote directly.
Product & E-Commerce
SEO Foundation: Optimises product titles, taxonomies, descriptions, and crawl depth.
What AEO Adds: Verified specifications, use-case matching, and nested Offer schema.
Visible Live Change: Answers for comparative queries (e.g. "Which model fits my space?"), eliminating AI hallucination.
Local & Location Pages
SEO Foundation: Manages Google Business Profile, NAP consistency, and local directory listings.
What AEO Adds: Verifiable local proximity nodes, regional service radius, and local proof signals.
Visible Live Change: AI assistants accurately cite your exact suburbs and service areas in multi-turn conversational searches.
The Applied Contrast Matrix
A practical breakdown of responsibilities across your search architecture.
| Practical Dimension | The SEO Foundation | The AEO Layer | The Local GEO Extension |
|---|---|---|---|
| Primary Job | Earn rankings and clicks in organic search engines. | Get extracted, summarised, and cited in AI answer engines. | Dominate local map packs and voice/proximity queries. |
| How It Works | Search crawlers index page content and evaluate link authority. | Retrieval systems match user questions to atomic, factual answer blocks on your site. | AI assistants match customer location with verified geographic service areas. |
| Visible Site Changes | Keyword-optimised page copy, clean URL structure, and fast load times. | Standalone answer boxes, bulleted scope lists, and explicit pricing tables. | Verified suburb service lists, local review highlights, and operating details. |
| Code & Schema Work | Canonical tags, XML sitemaps, and robots.txt rules. | Nested JSON-LD graphs linking services, credentials, and evidence. | LocalBusiness schema with precise geolocation and verified address nodes. |
| Target Platforms | Google Search, Bing Organic | ChatGPT, Perplexity, Google AI Overviews, Copilot | Google Maps, Apple Maps, Local Search Packs |
| Commercial Model | Often sold as ongoing monthly retainers | Fixed-Scope Micro-Sprints ($495 AUD) | Fixed-Scope Local Sprints ($495 to $695 AUD) |
Choose Your Starting Point
Select a targeted micro-sprint, a comprehensive foundation implementation, or a diagnostic audit.
AEO Technical Micro-Sprint
One priority page or schema fix
Fix one high-impact AEO gap quickly: Structured Schema Deployment, Single Page Atomic Rewrite, or Category Answer Unit. Typically delivered in 4–5 business days.
For technical teams: We implement nested JSON-LD schema graphs that tie your business facts directly to authoritative registries, paired with modular HTML blocks for clean passage extraction.
Foundation Implementation
Connected multi-page & entity improvements
Implement connected improvements across structured data, atomic page rewrites, internal linking, and citation structures in a structured four-week engagement.
For technical teams: Multi-page schema integration, restructuring internal contextual links to pass explicit topical salience, and aligning citation records across platforms.
The AEObility Blueprint
Full digital audit & 90-day roadmap
Audit your website structure, entity signals, and query opportunities. Receive a practical 90-day prioritised implementation roadmap. The full $995 Blueprint fee is credited against a Foundation Implementation booked within 90 days.
For technical teams: Practical audit of structured data gaps, entity clarity review, and query intent mapping.
Run a Free AEO Visibility Scan
Enter your website URL to check structured data, entity clarity, and AI search readiness signals.
Discuss Your AEO Priorities
Tell us about your business goals and Answer Engine Optimisation priorities. We will confirm scope and pricing before you commit. Confirm scope and pricing.
Send Your Project Details
AEO Scope CallSelect the option you are considering, or choose "Not sure yet: Help me decide" if you would like help deciding.
Frequently asked questions
Everything you need to know about comparing AEO and traditional SEO.