I build campaigns and AEO strategies engineered for visibility, clarity, and measurable growth.
"Building systems that scale impact and automate revenue."
At the dawn of the internet, I was travelling across Australia and the world, opening myself up to new cultures and developing a deep curiosity for problem‑solving and creating new pathways.
This curiosity led me into the dynamic world of Business Development in the travel industry, where I helped clients with digital marketing campaigns and jumped on the tools to bring those campaigns to life.
As my family grew, I launched an ecommerce venture with my wife, learning firsthand the technical challenges and triumphs of running an online business from the ground up.
When the world shifted during COVID‑19 and people stopped flying, I took the opportunity to reskill in digital marketing, focusing on SEO, campaign strategy, and execution—using my own business as the testing ground for success.
For the last several years, I’ve been working as a Digital Specialist for an award‑winning agency, building my technical and strategic capabilities across UX, conversion rate optimisation, and most recently, AI automation and architecture.
Today, my focus is on utilising the skills I’ve gained across all these disciplines to build high‑performance campaigns and AEO strategies that generate leads, increase purchases, and scale impact.
My story began far from the digital realm, backpacking across continents, fueling a deep curiosity for diverse cultures and problem-solving.
Landing in the dynamic world of business development, I honed my skills in strategy, negotiation, and understanding market needs.
Applying my newfound expertise, I even built a thriving e-commerce venture with my partner, experiencing the challenges and triumphs of online business firsthand.
When the world shifted during COVID-19, I saw an opportunity, diving deep into digital marketing, mastering SEO and campaign strategies at an award-winning agency.
Today, my focus is sharper: harnessing the power of AI and automation to build high-performance campaigns and AEO strategies.
Diploma in Public Relations
Central TAFE (2004)
Cert IV Business Sales
William Angliss (2018)
"Leveraging a background in travel-sector business development and award-winning agency experience to deliver high-performance digital architecture."
Architected an automated video generation engine that translates brand assets, scripts, and synthetic voiceovers into high‑converting, platform‑ready marketing assets at scale.
Empowers brands to deploy hyper-personalized video campaigns within minutes rather than weeks.
A comprehensive SEO & AEO visibility report demonstrating performance lift, attribution signals, and search volume growth across Google and AI search engines.
Translates raw model retrieval metrics into a clear, actionable visibility roadmap.
Engineered a workflow automation tool for Baby Bento that compiles raw product imagery, user‑generated reviews, and trending audio tracks into polished, high‑impact Instagram Reels and TikToks.
Seamlessly scales social media marketing pipelines through programmatic content synthesis.
Developed a local signals automation tool that synchronizes business metadata, local citations, and geo-targeted landing pages to dominate search engines' local Map Packs.
Ensures Australian small businesses capture high-intent local search queries at the exact moment of purchase intent.
Built a zero‑touch client onboarding funnel that uses AI to analyze client domains, generate instant SEO/AEO visibility reports, and configure personalized roadmaps in under 60 seconds.
Eliminates traditional sales friction by delivering deep, customized value before the first discovery call.
I help Australian small businesses get found and chosen across Search, Maps, and AI platforms. With a focus on AI Search Optimisation (AEO), local SEO, and practical AI automation, I help brands build visible, trustworthy digital footprints.